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Lisa Crotty

What We’re Reading – December 30

Social Media Dec 30, 2011

2011 wrap up and lessons learned “What I learned about the Web in 2011,” A List Apart “Global Lessons from Travel Websites,” UX Magazine Social media most popular online activity According to a recent comScore report, social networking is now the single most popular online activity, accounting for 1 in 5 online minutes. Facebook now reaches over half of global online audience. Mobile fuels the social addiction – with 64% of smartphone users accessing social networking sites, either through apps or a mobile…

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What We’re Reading – December 23

Social Media Dec 23, 2011

How we search One-word searches are increasing dramatically, possibly as a result of mobile search becoming more popular. A recent Pew Internet Project report indicates that people are increasing turning to search engines for information about local businesses – an argument for optimizing your Google Places listing. Just for fun – Google Search let it snow Seriously, right now Google search let it snow. You won’t be disappointed. Go to LinkedIn and click to see who has viewed your profile in…

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What We’re Reading – December 16

Social Media Dec 16, 2011

New new Twitter Just went you got used to new Twitter, there’s a new new version. And this one includes brand pages. So far those brand pages are limited to 21 advertising partners and charities including CocaCola, DisneyPixar, and McDonalds. They’ll be rolled out to a wider audience over the next few months. I remember when…. The holidays always make us nostalgic, so here’s blast from the past – see how 20 popular sites looked when they first launched including…

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6 Things You Can Do Right Now to Ensure Success in 2012

Digital Marketing Dec 13, 2011

Projects are winding down; office parties are ramping up. Before you take off for the holidays is the perfect time to reflect on what’s happened and think about goals for the coming year. Here’s our checklist of things to do now to position yourself for success in 2012. Review your web analytics package. Be sure to look at 2011 data as well as 2011 vs 2010 data in order to look for trends. Pay special attention to: Top terms driving…

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What We’re Reading – December 2

Social Media Dec 2, 2011

Google update Hot off the presses! Google has updated their search algorithm. Changes include incorporating Major League Soccer and Canadian Football League results, image freshness, a parked domain classifier that will drop or remove parked domains from search results, and improved display on tablets. Facebook privacy Facebook reached a settlement with the FTC over privacy – key parts of the settlement include getting approval from users before changing the way data is shared (rather than mysterious new settings that appear…

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