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Lisa Crotty

Facebook Passwords: Don’t Ask, Don’t Tell

Apparently some employers are asking job candidates to share their Facebook passwords. Here’s why reputable employers won’t ask. And why smart job hunters shouldn’t tell.

Getting Grown Up about Social Media: An Interview with Mandy Jenkins

About 10 years ago, I started working for a large, publicly traded company where only the CEO was authorized to communicate the press. Restricting who could speak on behalf of the company was a common practice where stockholder confidence (and securities compliance) was at stake. Fast forward a decade and we now have many companies where the only people who are authorized to speak to the press are the CEO — and whoever is handling social media. And too often,…

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What We’re Reading – January 13

If you like, put a pin in it Pinterest is the new rage in social media as participants “put a pin” in images, ideas, and concepts that inspire them. Others can follow, like, comment and re-pin. Unsurprisingly, businesses aren’t far behind, wondering how this can work for them. Open Form offers tips for brands interested in Pinterest. And a jewelry maker shares her own experience on how she has successfully used Pinterest to generate interest in her bracelets. Twitter can’t…

Stack of books on a table

What We’re Reading – January 6

Scan that code If you’re going to create a QR code campaign, you should probably make sure it’s implemented in a place where it will work. Over the holidays, I was visiting a wildlife preserve that offered QR codes along the trail. Unfortunately, there was no data signal available to let us know what the information was. New Year’s resolution infographics Curious about the most popular resolutions or how likely you are to achieve your resolution? There’s an infographic for…

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Keyword “Not Provided”: What A Recent Google Change Means for Your Stats

Have you started seeing “(not provided)” as an increasing portion of your Google Analytics referring keywords? Don’t panic. Here’s what to do.

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