illumINNATE
Tales of our journey
through the digital
landscape.
When this week’s Ad Age arrived at the office, I was excited to see the new Hispanic Fact Pack. Now, advertising supplements aren’t usually a highlight, but last year’s is still sitting prominently on my desk – tabbed, underlined, and referenced more than any other printed piece I received all year. I’ve used it as a tool in audience research for a startup company, to make social media recommendations to a Fortune Global 50, and for competitive research for a…
When Conde Nast is writing about Ritz-Carlton Hotels offering Give-Back Getaways, then voluntourism has become a bona fide trend. It may be an outgrowth of the president’s initiative for community service – United We Serve or it may just be a general trend toward altruism combined with some really great travel deals. Either way, I’m all for it. The Ritz Carlton program includes opportunities to assist with the greening of Beijing by planting trees, participate in a music therapy session…