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Lisa Crotty

What Social Media is Good For

Social Media Oct 1, 2009

Or How the Internet Helped Heal My Cat & Get Rid of Drew’s Cancer The topic I wanted to address this week was social media, community and creating change. Originally this post was supposed to be about Blame Drew’s Cancer as a social media phenomenon, and it still will be, but in a different way than I originally intended. On Monday night I came home on my way to run what I thought would be a quick errand. Rather than…

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3 Ways to Prevent Social Media Self-Sabotage on your Job Search

Social Media Aug 20, 2009

While it’s probably not a surprise that 45% of employers reported using social networking sites to research job candidates (according to a recent CareerBuilder survey), it is surprising that 35% of those employers reported finding information that prevented them from hiring candidates. Now these are candidates that were actually under consideration for positions – the employers weren’t just reviewing resumes or deciding who to bring in for an interview. These were candidates at or past the offer stage. So that’s…

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6 Surprising Facts About the Growing Hispanic Audience You Probably Didn’t Know

Analytics, Digital Marketing Jul 29, 2009

When this week’s Ad Age arrived at the office, I was excited to see the new Hispanic Fact Pack. Now, advertising supplements aren’t usually a highlight, but last year’s is still sitting prominently on my desk – tabbed, underlined, and referenced more than any other printed piece I received all year. I’ve used it as a tool in audience research for a startup company, to make social media recommendations to a Fortune Global 50, and for competitive research for a…

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When Social Media Sharing Is Exactly What We Need (And When It’s Too Much)

Social Media Jul 15, 2009

I was giving a presentation on social media to clients recently and almost inevitably the topic of privacy came up. “We’ve all seen people change their relationship status from ‘Married’ to ‘It’s complicated’ to ‘single.’ And that’s awkward in business.” “What a great time to talk about Facebook’s privacy settings!” I replied. With the changes to Facebook and the new way that updates are posted to friends’ profile pages, I encourage anyone who’s using Facebook for both business and personal…

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Getting Away to Do Good

Branding Jun 30, 2009

When Conde Nast is writing about Ritz-Carlton Hotels offering Give-Back Getaways, then voluntourism has become a bona fide trend. It may be an outgrowth of the president’s initiative for community service – United We Serve  or it may just be a general trend toward altruism combined with some really great travel deals. Either way, I’m all for it. The Ritz Carlton program includes opportunities to assist with the greening of Beijing by planting trees, participate in a music therapy session…

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