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Lisa Crotty

Website Keywords – Research (Part 2)

Last week we discussed the basics of keywords and how to determine what search terms current visitors are using to find your site. But that will only tell you how you’re already been found – not what traffic you’re missing. In order to know what traffic isn’t currently finding your site (and therefore going to your competitors), you’ll need to know what keywords users are actually using when they sit down at a search engine and start typing. This week, we’ll compare a few…

Website Keywords – the Basics (Part 1)

When creating new content for your website, we’ve all heard to focus on keywords – to allow visitors to find your content, to be properly indexed in the search engines, etc. But what does that mean? And how do you know which keywords to use? Several tools are available to help you determine what keywords are most relevant to your potential audience so you can determine which are most likely to yield results for you. We’ll be reviewing and comparing…

What We’re Reading – April 2

New look for Twitter Twitter launched a new home page this week with more focus on trending topics. They’ve also changed the new account experience so if you’ve been a user for a while it’s worth checking out the new account process to see how it’s changed – especially if you’re recommending Twitter to others. How strong is your password? A good, straight-forward explanation of password security and how to increase the strength of your passwords. What’s at the other…

What’s in Your Toolbox?

After a client visit in New York, I was walking around SoHo with our Creative Director in the rain. We were going in and out of any number of trendy shops when we stopped at Kate Spade so he could look at a bag for his wife. He found me looking at a rain coat. “This is really cute!” I declared. “Is it really cute?” he asked. “Or is it pouring outside?” It brought me up short and made me…

What We’re Reading – March 26

Google in China There’s a lot of talk about what’s going on, but why not hear it straight from Google? Here’s the latest from the Google blog on their new approach to China. How did they really find you? Google announces Adwords Search Funnels – meaning you can look at the path people took to find you, not just the last click. This should be very interesting and will change the way we optimize Adwords. Addicted to Video games There’s…

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