Posts By:

Lisa Crotty

Your New Facebook Groups Questions, Answered

Facebook announced new Group features yesterday that allows easier sharing of information among small groups of people plus group chat. You may be familiar with the old Facebook Groups and this announcement changes  the way Groups work—and raised a lot of questions. Here are our top 9 things you need to know about the new Facebook Groups. Why am I automatically in a group? When your friend, relative, colleague, band mate, etc. created the new Facebook group, they had to…

How Can Social Media Change the World?

In the past few weeks, I’ve seen how social media can be both a great tool for keeping in touch and an illusion for feeling like you’re connected. The Good In August I was on vacation in Moscow, and I was lucky enough to be able to stay with a friend who lives and works there. His job requires that he live overseas for two or three years at a time with limited home leave so I don’t get to…

Facebook Community Pages – Why You May Already Have One and Why You Don’t Want to Create One

Facebook rolled out new community pages a few weeks back, and apparently it’s led to some confusion about what they are and aren’t (and what they might become), since these pages are in addition to the existing profile pages for business, celebrities and organizations that we already know and “like.” At the moment most community pages are acting like an aggregator or one-stop resource for information on a particular topic, pulling in information from existing official business pages or related…

Are You Who You Say You Are?

I was talking to a friend recently about creative writing ideas. The one we liked best involved a romantic comedy and her search for the perfect mate.  Then she said, “Great, now I like the fictionalized version of me better than I like regular me.”  (Well, of course, because the fictionalized version never has a bad hair day, always knows what to say and meets the perfect person right on cue.) Later I wondered – do people have an idealized…

Should I Fire My PPC Agency?

I’ve been seeing more and more of these articles and posts on other blogs lately: Should I fire my PPC agency? Should I fire my interactive marketing agency? With the proliferation of tools like Google Analytics, Google Alerts, and Google Insights for Search providing information for free (and to everyone) that used to be only available to a select few who were willing to pay dearly for the privilege, it’s tempting to think you don’t need those services anymore. After all, you now have access to same data. And…

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