illumINNATE
Tales of our journey
through the digital
landscape.
You’ve done all the audience and keyword research and optimized your content – now, how do you make sure your website content is doing all it can to help promote your business? Make sure it’s easy to site visitors to share by adding Share buttons on your content pages. A shared link a from colleague or friends is more trusted and valued, and more likely to be clicked on. According to Facebook and Pingdom, over 30 billion pieces of content…
If you’re like me, you returned to the office with your gym bag over your shoulder, carrying a healthy lunch. Now we need to turn that same resolve to our online marketing efforts for the coming year. Here are our top 5 marketing resolutions for 2011 to keep you on track: Revisit your keywords Search trends change over time so what worked once may not be as effective now. And with the new updates, the way we search is changing…
It’s definitely fun when a blog post or other piece of content catches on and starts getting passed around. People comment on it, re-tweet the link, share it on Facebook and your traffic spikes. “I’m popular!” you think. “People like me!” Is that really the most effective strategy? Sure, if you can do it all the time. Otherwise, you should look at your traffic patterns over time and analyze which is really your most popular content. Here at the Innate Blog,…
Lisa Crotty
Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.