Posts By:

Lisa Crotty

Make Your Business Content Work

You’ve done all the audience and keyword research and optimized your content – now, how do you make sure your website content is doing all it can to help promote your business? Make sure it’s easy to site visitors to share by adding Share buttons on your content pages.  A shared link a from colleague or friends is more trusted and valued, and more likely to be clicked on. According to Facebook and Pingdom, over 30 billion pieces of content…

Top 3 Reasons We Like the New Facebook Pages

If you’re the administrator of your company’s Facebook page, you’ll soon be seeing changes – business pages will look and act more like the new individual profile pages with photos across the top and navigation down the left. If you haven’t already, you’ll soon be seeing the option to upgrade to the new layout for pages; eventually all pages will be upgraded by March. More photos First, you’ll see more photos on the page, and have the ability to hide…

5 Marketing Resolutions for 2011

If you’re like me, you returned to the office with your gym bag over your shoulder, carrying a healthy lunch. Now we need to turn that same resolve to our online marketing efforts for the coming year. Here are our top 5 marketing resolutions for 2011 to keep you on track: Revisit your keywords Search trends change over time so what worked once may not be as effective now. And with the new updates, the way we search is changing…

Tortoise vs. Hare: Content Strategy Competition

It’s definitely fun when a blog post or other piece of content catches on and starts getting passed around. People comment on it, re-tweet the link, share it on Facebook and your traffic spikes.  “I’m popular!” you think. “People like me!” Is that really the most effective strategy? Sure, if you can do it all the time. Otherwise, you should look at your traffic patterns over time and analyze which is really your most popular content.  Here at the Innate Blog,…

Your Qs Answered: New Facebook Groups

 Last week we addressed the first round of most common questions about the new Facebook groups functionality. Now that everyone has had a week or so to start using the new Facebook groups, we’ve heard some of the most common issues (and we’ve found a few solutions): How can I remove someone from a group? You can always remove yourself from a group. In the upper right corner, under the Members heading, you’ll see 3 links: Chat with Group, Add…

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