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Lisa Crotty

Effective Storytelling for Business

Content Apr 6, 2011

There have been several stories in the business press recently about effective storytelling for your business. But none tells you what “effective” means–or how to do it.

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Find What You Want: Twitter Advanced Search

Social Media Apr 5, 2011

So often Twitter is full of great information – if only you’d seen it as it scrolled past in your Twitter feed, or if you had a way to recapture what was said by a particular person last week or last month. Now with Twitter Advanced Search, you can. You can search by: Twitter hashtag Twitter user mentioned Words or phrases used (or not used) Tweets only containing links or retweets Between particular dates By users in specific geographic locations…

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What We’re Reading – April 1

Social Media Apr 1, 2011

Mobile payment getting easier According to the Wall Street Journal, Google is working with Citibank and Mastercard to create a mobile payment system for Android that would allow you to wave your Andriod device at a reader. How do you log into YouTube? In a few weeks your YouTube account will need to be a Google Account according to the YouTube blog. It doesn’t need to be a Gmail account- any email address can be used to create a Google…

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4 Lessons on Targeting Facebook Ads for Results

Digital Marketing, Social Media Mar 30, 2011

While I was on Facebook recently, I noticed something that made me think about how advertising is targeted. After a little research, I came up with these four lessons that will help your Facebook ads be more effective. In my news stream on Facebook, I saw that a colleague had “liked” a new page, and I asked her if she clicked on the like button because she’d seen and clicked on the ad. “Oh, I saw that ad,” she said.…

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What We’re Reading – March 25

Social Media Mar 25, 2011

Check your site on mobile Jakob Nielsen reminds us that many websites are difficult to navigate on mobile phones (not least because drop down menus don’t always persist). Interesting reminder to check the experience for your own visitors on a mobile browser. (And remember – more mobile users access content through browsers than apps.) Google vs. Yelp With the advent of Hotpots, we’ve been wondering what would happen with the use of Yelp reviews in Google Place listings – apparently,…

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