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Lisa Crotty

What We’re Reading – April 22

First Pulitzer Prize for an online only story Jesse Eisinger and Jake Bernstein of ProPublica were awarded the Putlizer Prize for National Reporting for their series – Wall Street Money Machine. It was the second Pulitzer for the organization, and the first for a story appearing only online. It’s 10 o’clock, does your iPhone know where you are? There’s been a lot of talk this week about a file on iPhones and iPads that track your location. New York Times…

Components of Effective Business Storytelling

We have talked about why you need a story for your business and the different types of stories businesses can use in their web marketing. This week we’re talking about how to create an effective story. Once again, we’re speaking with Amy Saidman, the artistic executive director of SpeakEasy DC, an organization dedicated to teaching people how to tell better stories. “Beginning. Middle. End,” Amy says. “It seems simple, but it’s an often overlooked component, and it’s what differentiates a story from…

What We’re Reading – April 15

Is everyone having more fun than you? Apparently there’s a new social disorder caused by social networks – Fear of Missing Out – when everyone else is posting about all the fun they’re having and you’re not. Jenna Wortham talks about her own experiences in the New York Times. Doing social media right Social Media Examiner talks about nine companies doing social media right and highlights why their efforts are working for them and their audience. Video properties The lastest…

Types of Stories for Businesses

Last week we talked about why you need a story for your business. Now we’re going to discuss the different types of stories your business can use and how they integrate into your web marketing. Once again, we’re talking to Amy Saidman, the artistic executive director of SpeakEasy DC, an organization dedicated to teaching people how to tell better stories. Origin stories “Origin stories humanize an organization,” Amy says. “They can anchor the vision and mission statements and help clients and…

What We’re Reading – April 8

.ly domains (again) Letter.ly has lost their domain registration as a side effect of the war in Libya – where .ly domains are registered. Libya requires a local agent for registration and Letterly apparently lost their contact with their local agent. They are back and doing business as letterly.net. James Franco tells students to avoid Facebook Actor James Franco told students in Washington, D.C. to write instead of spending that time surfing Facebook. “Social media is over,” he predicted. “Going…

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