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We have talked about why you need a story for your business and the different types of stories businesses can use in their web marketing. This week we’re talking about how to create an effective story. Once again, we’re speaking with Amy Saidman, the artistic executive director of SpeakEasy DC, an organization dedicated to teaching people how to tell better stories. “Beginning. Middle. End,” Amy says. “It seems simple, but it’s an often overlooked component, and it’s what differentiates a story from…

Last week we talked about why you need a story for your business. Now we’re going to discuss the different types of stories your business can use and how they integrate into your web marketing. Once again, we’re talking to Amy Saidman, the artistic executive director of SpeakEasy DC, an organization dedicated to teaching people how to tell better stories. Origin stories “Origin stories humanize an organization,” Amy says. “They can anchor the vision and mission statements and help clients and…