Posts By:

Lisa Crotty

Finding Your Site’s Focus

In a previous post, we discussed the psychology of design. Similarly, understanding your intended audience and applying that knowledge to the content on your site will help you speak more directly to those you are trying to reach. Search For many visitors who eventually reach your site, that journey begins with a search engine – and increasingly, speaking to a phone. Understanding what search terms visitors are using to find products like yours can help guide the words that should…

Businesses React to Pokemon Go

Pokémon Go: Businesses React – Innate’s Top 5 As we mentioned earlier this week, Pokémon Go almost immediately vexed some businesses with its surprising popularity, leading a few establishments to declare “Pokemon are for paying customers only.” Others have embraced the craze and are using the game to reach out to new audiences. Here are five of our favorite responses, local to DC and national – they may just help you find a new opportunity: Pokemon: Symphonic Evolutions (Pokemon music…

Should Business Care About Pokemon Go

Why Businesses Should Care About Pokemon Go There’s a Doduo right outside the window. In the garden.” “Got it.” “Go red team!” For some members of the Innate team, arriving at the office this morning was a chance to discover new Pokémon in and around our office building in Dupont Circle. For others, it seemed like a foreign language or a blast from the past. In case you missed it (or are wondering why everyone is wandering around on the…

5 New Year’s Resolutions for Your Analytics Goals

Review your business goals for the coming year Anything you’re reporting from your web analytics should mirror your business goals. Some common business goals we hear from clients: Increase sales Increase lead generation Increase awareness Increase engagement Aligning your analytics with your goals in advance will help speed your reporting along. Review your site goals vs. your business goals In Google Analytics (or your web analytics package), look at the goals you have established for your site. In Google Analytics,…

How to Use Video to Drive Mobile Traffic

Did you know that 92% of videos viewed on a mobile device are shared? If you’re not creating good, sharable video content, you could be missing out on a big opportunity. Find out how to develop great video content on any budget.

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