illumINNATE
Tales of our journey
through the digital
landscape.
If you knew there was a secret to getting a 20% jump in site traffic, you would want in on that secret, right? Well, it’s not really much of a secret, but for some reason many businesses are ignoring a fairly simple way to do just that. The key is in user experience, but more precisely, accessibility. Is your website accessible to all users? If not, you could be missing out on up to 20% of the population (1 billion…
Thanks to the Americans with Disabilities Act, developers have increasingly been working accessible designs into their physical properties…but what about the digital ones? That’s right – your website needs to be accessible too, and that involves accessible design and development of a different nature. If you’re in the real estate or property management game, you know all about the Fair Housing Act. The mandate emphasizes that “It is unlawful to discriminate in any aspect of selling or renting housing or…
We’re happy to announce the launch of Innate’s new Website Accessibility Services! Let us help you manage the process of updating your website to follow the Americans with Disabilities Act Title III, Section 508 of the Rehabilitation Act, and the industry standard WCAG 2.0 guidelines. As a long-time player in the website design game, we know that user experience is (and always has been) a key component of our digital strategy for clients. But, times change and so do rules.…
Is your digital strategy up to par? Do you even have a digital strategy? Do you recognize the importance of a website and social media for your business but don’t quite know how to leverage it? When consulting for small businesses and startups, or even large corporations that may not have focused on their digital presence in the past, we look at five key categories for evaluation. We call this our 5-Point Digital Landscape Checklist. If your company isn’t leveraging…
If you ask your social media managers what drives them nuts about their jobs, there’s a good chance it’s hearing one of these phrases from their teams. “Can’t you just Facebook it?” The first thing people need to realize about social media marketing is that “Facebook” isn’t your strategy. Facebook is a vehicle for your communications. It’s also the way you can engage a particular audience. When you are saying “just Facebook it,” what are you actually trying to accomplish?…
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Lisa D'Aromando
Lisa is Innate's Client Marketing Director. She is a loyal William & Mary grad (BBA & MBA) who enjoys everything marketing & entrepreneurship, and (in her free time) running outside, designing jewelry, reading historical fiction novels, and binge watching "The West Wing" with a good glass of Cabernet.