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Heidi Strom Moon

Offline Sources of Online Inspiration

It may seem somewhat counterintuitive, but we often add to our interactive knowledge by turning to that centuries-old, non-interactive medium: books. Here are a few titles that are on the marketing team’s shelves. Some we’ve had for a while, and others we’ve just acquired (thanks, Amazon!). Joel Comm: “Twitter Power: How to Dominate Your Market One Tweet at a Time” (with Anthony Robbins, and Ken Burge) Shel Israel, Robert Scoble, “Naked Conversations: How Blogs Are Changing the Way Businesses Talk…

Rules of Engagement, Social Media Style

Groundwork must be laid for any successful engagement online, and social media is no exception. One of the first things any company or organization must develop (and it can be argued that this benefits individuals as well) is structure for that engagement. Rules, in fact.

Let the #Hashtag Be Your Guide

If you’re one of the millions who’ve taken to using Twitter — that curiously named microblogging service that allows you to share your thoughts with the world in real time, 140 characters at a time — you’ve probably noticed some words popping up from time to time inside the messages with a pound sign (#) preceding them: #likethis. Wondering what these odd insertions mean? On Twitter, and any other real-time service that supports them, they’re known as “hashtags.” Using them…

Tag, You’re It!

If you could describe yourself with a collection of words, what would they be? Would they describe your appearance? Your job? Your dreams? If you compared your word collection to your family’s and friends’, how many words would you have in common? Would any of your words surprise them? Anyone who’s used a site like Flickr is familiar with the concept of tagging, or describing a photo (or blog post or other piece of online content) using a series of…

User Interface Inspiration

Call it inspiration from others, or learning by example, but user interface designers often get sparks of new ideas from looking at UI best practices. At CDG Interactive, for example, when creating design directions for a new web site interface, we’ll assemble mood boards for pure aesthetic inspiration, and research not only competitors of our clients, but sites in what we call “parallel industries.” So we were delighted to discover a new repository of ideas and UI best of breed…

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