Tales of our journey
through the digital
The practice of optimizing landing pages for search engines — whether for inbound traffic from paid search ads or organic results — has long been established. So it’s always a surprise — and a good reinforcement of optimization principles — when you see a landing page fail, especially for a paid search, or SEM, campaign.
Maybe you’re starting an analytics program for your organization for this first time. Maybe your boss just handed you the keys to Omniture. Or maybe you’re the Web Guy/Girl and the VP wants to know “how many visitors did we get last week from the U.K.?” You kinda mostly know the basics — unique visitors, page views, bounce rate — but you know it’s not enough. In the words of Google’s Avinash Kaushik, you want to become an analytics “ninja.”…