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Heidi Strom Moon

The 3 Biggest Mistakes of Failed Landing Pages — and How to Fix Them

The practice of optimizing landing pages for search engines — whether for inbound traffic from paid search ads or organic results — has long been established. So it’s always a surprise — and a good reinforcement of optimization principles — when you see a landing page fail, especially for a paid search, or SEM, campaign.

Social Media Detox: A World Without Twitter, or Facebook, or Blogs

Like many other people whose profession is primarily online, I spend a lot of time, well, online. The amount of information available to me relevant to my field is rich to the point of being overwhelming. I read — or skim the headlines of — over 50 blogs via Google Reader. I’m connected to nearly 1,000 people on Twitter. I check in with Facebook regularly. And then there’s LinkedIn, and listservs, and email. There’s so much good stuff out there,…

Claim Your Name, or: The Case For Multiple Social Media Accounts

At the original Social Media Stardom event in January, speaker Rohit Bhargava made an interesting comment that got my attention. He said that whenever he was on a long conference call, he made use of the time by going to social media sites and signing up. It’s the flip side to the strategy of deleting accounts that you’re no longer using. While Rohit initially made it seem like a somewhat casual approach, his process is more methodical than that. After…

Everything That Rises Must Converge

The tech community — particularly the social media and marketing folks — were all, well, atwitter at the news today that social aggregator site FriendFeed is introducing a new beta interface. Here’s Friendfeed before: And the beta, which will run concurrently for a while before replacing the old UI: Yes, kids, the result is a UI that looks less like a firehose of information and more like current media buzz darling Twitter: Plenty of other tech sites and blogs are…

Beyond Analytics Basics: Now What?

Maybe you’re starting an analytics program for your organization for this first time. Maybe your boss just handed you the keys to Omniture. Or maybe you’re the Web Guy/Girl and the VP wants to know “how many visitors did we get last week from the U.K.?” You kinda mostly know the basics — unique visitors, page views, bounce rate — but you know it’s not enough. In the words of Google’s Avinash Kaushik, you want to become an analytics “ninja.”…

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