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Crystal Konz

Innate Gives Back

At Innate, we believe that everyone has a story to be told. It is our honor that we get to tell the story of our clients so as to leave an impression in the stories of their own clients. For the third year in a row, Innate became part of a very special story. We spent the morning volunteering with the Interfaith, community-based organization So Others Might Eat, or S.O.M.E. S.O.M.E meets the immediate daily needs of the homeless and…

5 Ways to Clean Up Your Code

When you begin to learn HTML, and particularly when you get good at it, nothing will drive you crazier than to see junked up markup. I’m talking: &nbsp;, <br />, %20, empty <em> tags, etc. Below we discuss 5 easy ways to clean up your code. 1. Remove Spaces from Your URL If someone sends you a URL of a really great web article, which of the two below are you more likely to click? http://www.blogosphere.com/really%20awesome%20web%20article http://www.blogosphere.com/really-awesome-web-article I’m going to…

Meet the Designers – Interactive Designer John Jaber and Art Director Casey Hawes

We at Innate prides ourselves on executing exceptional conversion-centered design, ensuring that our clients’ clients have a seamless experience when using their website. It takes a lot of behind-the-scenes magic to increase the likelihood of a user converting on a web page, such as flawless programming and sleuthy keyword optimization.  While those are critical components, we want to give a round of applause to the designers. Without their creativity, use of design principles, and endless knowledge of color psychology, the…

What is A/B Testing?

You have a brand new website that you’ve spent hundreds (or thousands) of dollars on and countless hours upgrading and yet, you still have no new customers. No one seems to be filling out the email form or requesting a quote. What could possibly be wrong? You could spend a few days racking your brain in hopes of figuring out the answer or you could save yourself some time and frustration by simply asking your market. A/B testing is a…

Fashion & Technology: What brands can learn from the 2016 Met Gala

The first Monday of May is a time for celebration in the fashion world. Each year, the Costume Institute of the Metropolitan Museum of Art hosts a fundraiser gala that celebrates a different theme – one that crosses cultural boundaries. This year was no exception. The theme for the 2016 Met Gala, Manus x Machina, payed homage to fashion in the tech world, and vice versa. In past years, haute couture especially has been rather archaic. Ateliers create one-of-a-kind pieces…

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