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CarlenLea

Site Launch: Elvia Travel Insurance

CDG Interactive is proud to announce the launch of the new website for Elvia, a Travel Insurance provider for the United States. The site was designed by CDG and implemented in our content management system, WMS with a custom insurance quote engine.   Elvia is a new face for travel insurance in the U.S., but has been a well-known name in France, Germany, and other parts of Europe for years.  Next time you’re heading of on a trip, be sure that…

The Revolution will be Mobile (hello iPhone)

The blogosphere has been all a-buzz with the iPhone since before it was announced as a real product.  Mac fans have been dreaming of the perfect handheld gadget that would interpret and anticipate every need they have.  Apparently Mac fans have short memories, and had forgotten or forgive Apple for the Newton — which actually was the grand-daddy of PDAs — but failed miserably. I’ve avoided writing about the iPhone because everyone else had been covering it ad-naseum.  Then Scott…

Move off the Web and Onto the Desktop – Part 1

These days people are so obsessed with adding Web 2.0 elements to their website, and rightly so, that they forget about developing a well-rounded interactive marketing strategy.  Since I’m just as guilty of that as the next person, I thought I’d talk today about some lesser explore interactive options.  I’m actually hoping we can stop talking “Web 2.0” soon and just get back to talking about interactive — since that’s what Web 2.0 really is.  It’s really about making the…

Move off the Web and onto the Desktop Part 2

Widgets (think Southwest, or something simpler) Live chat with Concierge, Wedding Planner, or front desk staff (mobile implications)

Web + Travel = Travel2.0

Lisa King, a producer at CDG, and I are doing a presentation on Web 2.0 to HSMAI DC, the Hospitality, Sales and Marketing Association, on Wednesday night.  Our goal is to ensure that the people attending can walk out the door and have at least three things they can realistically do the next day to add social media elements to their marketing mix. The hard part is keeping the presentation focused so we manage to stay within the two-hour time…

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