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What is A/B Testing?
You have a brand new website that you’ve spent hundreds (or thousands) of dollars on and countless hours upgrading and yet, you still have no new customers. No one seems to be filling out the email form or requesting a quote. What could possibly be wrong? You could spend a few days racking your brain in hopes of figuring out the answer or you could save yourself some time and frustration by simply asking your market. A/B testing is a great way to find what resonates best with your audience, but what is A/B testing?
A/B testing is exactly what it sounds like. You compare two versions of a web page, email, blog post headline, version A and version B, against each other to see which performs better with your market. Your two web page versions could be exactly identical except for the background color. You could test different tweets with the same message to see which inspires a higher click-through rate. By testing, you will have hard data to back up your design or marketing decisions to gain more conversions. Now, how will you go about performing the tests?
VWO is a great resource for A/B Testing. This platform also offers other testing options such as split-URL Testing, which is great if you are testing two drastically different versions of a landing page. You can also perform multivariate testing and look at heatmaps. Optimizely is another great resource, perfect for those who need content or design tested rapidly. It allows you to perform A/B tests, look at heatmaps, and perform multivariate testing at a rapid pace. This is optimal if you need to test a landing page that will only be up for a short amount of time or if you know a large amount of traffic will be driven to your site soon due to a live event.
While instincts are great, data is better. And using A/B Testing means you don’t have to make it up as you go. Let the facts help you make better decisions when it comes to reaching your customers so that you can have greater conversions.
What are some of your favorite tools for testing?