Innate is Hiring: Marketing Data Analyst – Tableau

Do you have a background in statistics or computer sciences? Would you like to use big data to reveal patterns, analyze trends and solve business puzzles? If you can not only understand the numbers but help explain the story behind them, this is the job for you.

Innate, an award-winning interactive marketing agency in downtown DC, is seeking a Marketing Data Analyst to learn Tableau and implement our marketing optimization strategy. Tableau is business intelligence software that allows you to visualize and create interactive dashboards.

Job Functions

Data Gathering

  • Understand and work with internal and third-party data sources
  • Pull data from SQL databases, Google Analytics and Excel tables
  • Gather data on website performance, keyword trends, social media analysis, email metrics and competitive research
  • Write complex SQL queries and develop data models

Analysis

  • Understand our clients’ business requirements and develop appropriate data models
  • Answer questions by using applicable statistical techniques on available data
  • Observe and make recommendations on trends
  • Assist marketing team in analysis of websites to help maximize ROI for clients
  • Assist with analysis and reporting of ongoing marketing campaigns

Presentation

  • Develop Tableau visualizations, dashboards and stories
  • Design and implement reports that track key business metrics and provide actionable insights
  • Compile data for monthly, weekly status and/or analytics reports
  • Participate in periodic client calls

Necessary Skills

  • Experience with relational databases and large data sets
  • Experience with Excel functions, formulas an tables
  • Experience using SQL for data extraction and management
  • Keen ability to collect data, analyze trends, and present them in a logical order
  • Deep understanding of Google Analytics, SEO and SEM is a plus
  • Degree in Statistics, Math, Computer Science or other quantitative discipline preferred
  • Analytical skills with ability to evaluate, understand and interpret data from both external and client perspectives

To apply, send your resume and links to will@innateagency.com.

Scroll To Top