5 Ways to Up Your Digital Strategy Game

Is your digital strategy up to par? Do you even have a digital strategy? Do you recognize the importance of a website and social media for your business but don’t quite know how to leverage it?

When consulting for small businesses and startups, or even large corporations that may not have focused on their digital presence in the past, we look at five key categories for evaluation. We call this our 5-Point Digital Landscape Checklist. If your company isn’t leveraging each point, you’re missing out on a major opportunity for success, both online and off.

Just take a look at our infographic below. The importance is clear; make sure you’re employing best practices for website design and user experience, search engine optimization (SEO), mobile, social media, and digital advertising and promotions (SEM).

Don’t know what those best practices are or how to implement them? That’s what we’re here for!


Now that we’ve convinced you of the importance of a digital strategy, call Innate for our Digital Landscape audit, and we’ll get you set on the right track.

Lisa D'Aromando

Account Executive

Lisa is Innate's Client Marketing Director. She is a loyal William & Mary grad (BBA & MBA) who enjoys everything marketing & entrepreneurship, and (in her free time) running outside, designing jewelry, reading historical fiction novels, and binge watching "The West Wing" with a good glass of Cabernet.

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