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Sold in 6 Seconds: 7 Ideas for Short Form Videos to Market Your Business on Vine and Instagram
As a platform for reaching your audience, video is highly effective: by large margins, videos are watched, shared and turn up in search.
And creating videos for use in marketing has gotten easier than ever. With the launch of the Vine mobile app by Twitter and the addition of video to the Facebook-owned app (and site) Instagram, anyone with a cell phone can create very short videos — 6 seconds for Vine, 15 seconds for Instagram — by just pointing and shooting.
Because Vine and Instagram accounts can be connected to other social media platforms, like Twitter and Facebook, videos can be cross-posted, reaching your audience at multiple touch-points. Setting up an account on these services is the easy part, of course: now you have to create video content.
Not sure what to shoot? Here’s a list of ideas for short form videos to market your business:
1. Behind the scenes
Create a sense of connection with your customers by taking them behind the scenes: making a product, meeting with a client or a mini-tour of your offices.
2. Mini testimonials
Customers may be more willing to appear in a very brief video clip than something longer that feels like a commercial. Keep it simple: ask them to provide just one word that exemplifies the business. (Or make it a contest. Ask your customers to film their own “one-word” testimonials and pick the best.)
3. Sneak peeks
Getting ready to introduce a new product or service? Build excitement for the launch with sneak peeks of either the finished product or its creation.
4. Staff bios
Introduce your staff and add bio videos to your About or Team page. Get creative; what’s the one thing they should share about themselves in such a short clip?
If you’re already filming company events to post to an official YouTube channel, use Vine or Instagram for the “uncensored” oops moments.
6. How to
Show off a unique feature of a product you offer or give a quick tutorial. Yes, it can be done in such a short time frame, especially if you use…
7. Time lapse/stop motion
Take advantage of the apps’ functionality. Because each video can be shot 1 or 2 seconds at a time, this lends itself to using techniques like time lapse or stop motion. Although elapsed time is only 6 (or 15) seconds, you can compress more into that by combining several one- or two-second shots into a total mini-film.
At these brief lengths, you’re often aiming for more atmosphere than narrative, although you’d be surprised by some of the creative storytelling that brands and users are doing in such tiny bites. Just think how much is conveyed in TV commercials or radio spots which have historically run at 15 or 30 seconds.
Creating videos via a smartphone-friendly platform like Vine and Instagram is also smart mobile marketing; more than 9 in 10 mobile phone customers share mobile video content.
To learn more about Vine and Instagram marketing content, visit these resources:
- “Instagram, Vine and Marketing to Our Short Attention Spans” by Social Media Today
- “Instagram vs. Vine: Cut Through the Hype and Make Short Form Video Work for You” by Kiss Metrics
- “How to Use Instagram Video for Marketing” by Social Media Examiner
Vexed by video? Stymied by social media? Talk to the marketing experts at Innate Agency. From a complete digital strategy to hands-on training in social media, we’ll get you on the path to marketing success that you can measure. See the video iAd we created for GEICO!
[Photo credit: Robin P, Flickr Creative Commons]