It’s An Exciting Day ForWomen! Innate Launches New Site for the Ms. Foundation

Big score for 51% of the population! Innate has just launched, the new website for the Ms Foundation for Women. The launch marks the beginning of an exciting new chapter for the Ms. Foundation, which has been a driving force in the women’s movement since 1973.

The Ms Foundation is the premiere organization in the United States that addresses the entire spectrum of women’s issues—from reproductive health to equal pay to child sexual abuse and much more. In recent years, Ms had directed much of its energy to grant-making and
grassroots activities and kept a lower profile with the general public.

Last year, the organization decided to complement its grant-making focus with increased supporter engagement. They were ready to be bold, provocative and even controversial, and they turned to Innate to execute a site and strategy that matched their vision.

The result is, an energetic and somewhat irreverent site that compels users to get mad, get motivated, and get involved on women’s issues. The centerpiece of the site is its “Action of the Week”; each week visitors to the site are given a new action to take on behalf of a specific women’s issue.

Innate also worked with Ms to streamline the site’s content and present it in a way that would appeal to a wider, yet targeted audience within the “general public.” Visually vibrant and arresting, the site highly integrated with social media, and is designed to encourage activism and education through sharing among an ever-expanding community of followers.

“We are thrilled to share our new website with the world,” says Kelly Parisi, vice president of communications for the Ms. Foundation for Women, “It is the perfect vehicle to raise awareness about our issues, reach a new audience, and expand our base. Innate truly integrated with our team to create an exciting and compelling digital platform to carry us into the future.”

We at Innate are extremely proud to unveil this powerful new site For Women! See how Innate can help you launch the website of your dreams.

[Photo credit: Josef Seibel, Flickr Creative Commons]

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