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Tumblr, the microblogging platform, is getting increasingly prominent in the social media landscape, and for businesses, that’s a reason to give thanks.
First launched in 2007 as a quick and easy microblogging platform, Tumblr has now grown to over 64.7 million blogs and 26.9 million unique visitors.
Along the way it has expanded beyond its initial notoriety as a platform for one-concept theme blogs (Feminist Ryan Gosling, anyone?) to one ideally suited for supplementing traditional blogging with more focused content curation.
And that means it’s time for businesses to take another look at using Tumblr for content marketing and promotion. Here are three reasons to use Tumblr for business marketing and promotion:
The currency of Tumblr is reposting the content of others, called “reblogging.” Many businesses use their Tumblr blogs for this purpose while publishing longer original content on their traditional blogs.
All of those reblogged posts generate links back to their original sources, providing some nice link juice and a little SEO boost. And of course the Tumblr content itself is indexed, giving your business one more way to be found in search (ComScore calls this strategy the “Digital Shelf”).
Overall, Tumblr users are younger (and slightly more female), making it an ideal option for reaching this demo, whether it’s your current target market or one you want to expand into.
Intrigued and want to learn more? Contact Innate to review your digital strategy and determine whether Tumblr — and any other social media platform — should be a part of it.
[Photo credit: se7en, Flickr Creative Commons]