Accessibility, Functionality & Design: Innate Redesigns

Yesterday the American Foundation for the Blind (AFB) launched the new, designed and developed by Innate Agency.  This redesign of AFB’s flagship website marks the organization’s latest collaboration with Innate; over the past seven years, we have provided multiple interactive solutions for AFB’s wide and diverse audience.

In redesigning its site, AFB wanted to capitalize on technology and mark-up advancements that allowed for greater aesthetic and functional flexibility — while still maintaining a 100% accessible site. In addition, AFB needed an information architecture strong enough to support its immense and growing amount of online resources and information. It was a challenge that Innate approached with enthusiasm.

“Working with AFB gives us the opportunity to really explore what’s possible in a fully accessible environment,” said Matthew Snyder, Innate’s creative director, “We’ve always embraced the idea that accessibility can — and should — coexist with a highly compelling online experience.”

Collaborating closely with AFB’s team, Innate streamlined the IA change and provided a comprehensive search optimization strategy for the new site. We then created a design that supported AFB’s image as a dynamic and vibrant organization. Both the IA and the design were subjected to several rounds of user testing, in order to validate assumptions and refine the final result. Innate then coded the site’s HTML templates and handed off the markup to AFB’s developers for implementation into the AFB content management system.

The newly launched website provides an online presence that reinforces AFB’s position as the nation’s premiere organization for people with vision loss. We’re proud to continue to support AFB and its mission.

If you want to make your online environments more accessible and more effective, contact Innate.


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