Stack of books on a table

What We’re Reading – January 6

Scan that code

If you’re going to create a QR code campaign, you should probably make sure it’s implemented in a place where it will work. Over the holidays, I was visiting a wildlife preserve that offered QR codes along the trail. Unfortunately, there was no data signal available to let us know what the information was.

New Year’s resolution infographics

Curious about the most popular resolutions or how likely you are to achieve your resolution? There’s an infographic for that.

If you resolved to upgrade your browser, it’s a good thing. Microsoft is saying goodbye to Internet Explorer 6. Download newer versions from Microsoft.

Rules are rules

It’s nice to know that Google’s rules apply to everyone – even their own products. And when the Chrome browser violated Google’s own rules with their ad campaign, Google punished them by pushing them further down in the search engine results.

Change your password

Call it another New Year’s resolution, but change your passwords. Once hackers have accessed information on one site, they will use the same email/password combination on other sites with an alarmingly high rate of success. Even computer security firms aren’t immune, according to a story in the Wall Street Journal that also identifies the most popular passwords.

[Photo credit: Moyan Brenn, Flickr Creative Commons]

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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