What We’re Reading – December 30

2011 wrap up and lessons learned

What I learned about the Web in 2011,” A List Apart

Global Lessons from Travel Websites,” UX Magazine

Social media most popular online activity

According to a recent comScore report, social networking is now the single most popular online activity, accounting for 1 in 5 online minutes. Facebook now reaches over half of global online audience. Mobile fuels the social addiction – with 64% of smartphone users accessing social networking sites, either through apps or a mobile browser.

Military families are among those increasingly relying on social media to keep in touch. Facebook and BlueStar Families have teamed up to create a social media guide for military families.

Google image search

Google is now detecting your device to add some new features to movie and Image Search for mobile and tablet users. Google is trying to anticipate the reason for the search and provide a richer experience such as offering opportunities to purchase movie tickets on your mobile device.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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