What We’re Reading – December 2

Google update

Hot off the presses! Google has updated their search algorithm. Changes include incorporating Major League Soccer and Canadian Football League results, image freshness, a parked domain classifier that will drop or remove parked domains from search results, and improved display on tablets.

Facebook privacy

Facebook reached a settlement with the FTC over privacy – key parts of the settlement include getting approval from users before changing the way data is shared (rather than mysterious new settings that appear unannounced), and twenty years of audits. Mark Zuckerberg shared his thoughts in a post on the Facebook blog.

Word of mouth

The Word of Mouth Marketing Association offers a nice explanation of word of mouth in a short video.

How hot is your profile?

Ever wonder how people really see your Facebook profile? Mashable has heat maps. Now you can literally answer the question, how hot is your profile? And it really does matter who you know – people look to see who your friends are.

Twitter ads

Self-serve ads are now available on Twitter but only to a select group of advertisers. For more information about advertising on Twitter, start at their Twitter for Business pages.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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