What We’re Reading – November 25

Somebody’s watching me

Ever feel like you’re being watched? It’s because you are. Facebook is tracking you. Even when you’re not logged on. Even after you’ve deleted your account.

Password security

We’ve discussed password security before and now Mashable has compiled the worst passwords of 2011. It’s not surprising that “password” is bad to use as a password, it’s only surprising that people are still using it (and no using passw0rd isn’t sly). See the list of the top 25 passwords on the list, and change yours immediately if you’re using any of them. They also recommend using different passwords for each website since hackers often try the same username/password combination on multiple sites.

QR Codes for Conversion

We mentioned last week that many retailers are using in-store QR codes over the holidays to provide additional product information and links to reviews. Search Engine Watch provides additional QR code implementation ideas that lead to conversions. Our favorites are QR codes on products that need to be reordered like toner cartridges, vacuum bags, pet food or light bulbs; and ads with QR codes that use interactive maps and directions.

You have to fight for your right

Salman Rushie has to fight for his name, or actually, not to use his name on Facebook. Facebook apparently changed the name on his account to his given first name of Ahmed, despite being rather well-known as Salman. He took to Twitter to plead his case and Facebook made the change. It’s part of an ongoing struggle with social media platforms that believe “real names” provide more authenticity than those where people aren’t known by their names.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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