Go Mobile this Holiday Season

It’s that time of year again. Turkeys, stuffing, pecan pie and, that most American of all traditions … holiday shopping. And no matter how stuffed they get at Thanksgiving dinner, people will be hungry for holiday deals. (Black Friday shopping has become an almost gladiatorial sport.)

This year, people will be turning to their mobile devices to look for bargains so it’s time for your business to go mobile.

Google projects that 44% of searches for gifts and store location will be made from mobile devices this year, and 15% of Black Friday searches will happen on a smartphone.

Even though holiday shopping is right around the corner, it’s not too late to position yourself for a successful holiday season. Here are some tips to make sure it’s a happy holiday season for your business

Make sure your customers can find you

Double check your business’s listing in Google Places – ensure all the information is correct, including the map pin location, etc. If you haven’t claimed your listing, then do that first.

Provide product information with QR codes

Make it easy for people to access additional information about popular products in the store. QR codes next to the products can provide links reviews, specifications, etc.

Go social with Facebook and Twitter

All your holiday promotions should be listed on your social media so your fans can find them. We recommend offering special promotions just for your Facebook fans and Twitter followers with special incentives if they share the offer or recruit new fans.

It goes without saying that every business should have a mobile web presence. If you’re pining for a mobile site this holiday season, look at Innate’s services to see if working with us is right for you.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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