Google+ for Business

Using Google+ for business

For all the talk over the summer about Google+ and its quick accumulation of users, the traffic over on the site seems to have quieted down substantially. (Crickets, anyone?)

Meanwhile, Google just announced Google+ for business, which allows businesses, teams, bands, etc. to create a presence. Whether this new capability will shake the Google+ community out of its drowsy state remains to be seen. However, if your business has a social media presence, you’ll be smart to get your page set up as soon as you can. Here’s how.

To create your page, head over to the create a page area on Google +.

  • Choose your category (it is possible to change this later if you decide Company is better than Local Business.)
  • Pick a profile graphic. Your Facebook page profile graphic should work just fine. (Plus, that will give you some cross-channel consistency)
  • If you already have a Google Account for your business, then you’re all set and you can start posting.

Just as on Facebook, you have the option to use Google+ as yourself or as the page. Here is the reminder that you are now using Google+ as the page.

Should you have just one?

Pages aren’t just for business entities. They can be for brands or products too. For example, Toyota has already created a page for their brand.  Individual Toyota dealerships can also create pages for their locations. And Toyota could create additional pages for specific products like Prius, Camry, RAV4, etc. And of course, fans could create fan group pages.

As you think about whether you want to use Google+ for business, keep in mind that you’ll need the content and community base to sustain it.

Additional Resources:

For more on what Google Pages can do:

Google+ Pages Now Open For Businesses, Brands, Places & More,” Search Engine Land

Why Google Plus Pages (Will) Beat Facebook. And Twitter,” Wired

Google Launches Google+ Pages, Links Search and Social Networking,” Forbes

Need help setting up your Google + Page or need a social media strategy? Innate can help. Contact us to set up a meeting.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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