What We’re Reading – November 4

Changes in Google Search

In the wake of changes to Google Reader and Gmail that have garnered mixed reviews from users, Google has announced a change to the search algorithm that promises more timely results on some queries. From what they’re saying it seems like a continuing refinement of the Query Deserves Freshness changes they’ve been working on for a while.

Google Street View coming indoors

Street View is piloting a project that allows visitors to see inside shops and other businesses. How much longer before links to an online store or even point and purchase are available? (Through Google checkout of course.) While some have expressed privacy concerns, Google says it is strictly voluntary.

Who is paying for those tweets?

Twitter isn’t the only one promoting tweets. According to the Washington Post, celebrities often tout products and services for a price.

Digital Divide

While there are more women on social media, men are more active when it comes to participating. Or maybe it’s just because it’s football season.

And here’s a fun infographic to explain what social media outlet you should use for which updates.

Proximity attraction

New location based technology in cellphones allows dating sites to move to more spontaneous meetings based on who is nearby. Makes me wonder what other services we should rethink based on location and proximity.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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