What We’re Reading – October 21

Maybe you really shouldn’t text while driving

Blackberrys go down for three days, traffic accidents in Abu Dhabi drop by 40%. The news has apparently convinced many to change their ways.

Changes to Google Analytics

Google Analytics is changing how they are measuring – or at least providing – the data for keyword search. If searchers are logged in to Google, you will no longer receive data in Google Analytics about the specific keywords that are referring traffic to your site through organic search. You will only receive that information from visitors who are not logged in to Google when they search. Google estimates this will affect about 10% of search traffic; but we’re reserving judgment until we see some numbers.

Goodbye Google Buzz

Google Buzz is slated for shut down in early January along with Jaiku and a few other Google Services.

Word of mouth marketing

Some great statistics about word of mouth marketing in an infographic, including how often people mention brands in normal conversation, and the percentage of online vs. offline conversations.Takeway – online is important, but 90% of brand related conversations happen off-line.

Speaking of word of mouth

Nordstrom is doing a great job of creating some online and offline buzz around their holiday plans by being different.

Speaking of the holidays

Here’s a great explanation of Twitter that you’ll want to keep handy so you can explain it to your mom. Actually, it’s very clear and would work for anyone, but since they called it Mom this is how Twitter works, I’m assuming they’re getting ready for the holidays.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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