Tales of our journey
through the digital
Maybe you really shouldn’t text while driving
Blackberrys go down for three days, traffic accidents in Abu Dhabi drop by 40%. The news has apparently convinced many to change their ways.
Changes to Google Analytics
Google Analytics is changing how they are measuring – or at least providing – the data for keyword search. If searchers are logged in to Google, you will no longer receive data in Google Analytics about the specific keywords that are referring traffic to your site through organic search. You will only receive that information from visitors who are not logged in to Google when they search. Google estimates this will affect about 10% of search traffic; but we’re reserving judgment until we see some numbers.
Goodbye Google Buzz
Google Buzz is slated for shut down in early January along with Jaiku and a few other Google Services.
Word of mouth marketing
Some great statistics about word of mouth marketing in an infographic, including how often people mention brands in normal conversation, and the percentage of online vs. offline conversations.Takeway – online is important, but 90% of brand related conversations happen off-line.
Speaking of word of mouth
Nordstrom is doing a great job of creating some online and offline buzz around their holiday plans by being different.
Speaking of the holidays
Here’s a great explanation of Twitter that you’ll want to keep handy so you can explain it to your mom. Actually, it’s very clear and would work for anyone, but since they called it Mom this is how Twitter works, I’m assuming they’re getting ready for the holidays.