What We’re Reading – September 2

500 changes a year?

Ever wonder how Google decides to change the search algorithm? They made a great video that explains the process, and what’s worth a change. (I’m really more intrigued by the big hourglass on the table in the meeting.)

How do you spell Poughkeepsie?

You can now search Google Maps using voice search. Though I object to their suggestion that’s the new feature is because Poughkeepsie is hard to spell. Though to be fair, I grew up there so maybe it’s just me.

Here’s your room key, now give me your Blackberry

Rather than promoting their free wifi, some hotels are offering digital-free zones as a benefit of your stay. Would you surrender your devices on check-in to enjoy a digital detox?

Candy is good for you (or can help you make better decisions)

If you’re asking customers to make a lot of decisions, maybe a candy jar is a good idea in your meetings according to the New York Times Magazine. Otherwise, everyone may start suffering from decision fatigue

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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