Innate Launches CQ Roll Call

Just as the 2012 election cycle got hotter than a fried butterstick in Iowa, Innate launched a new and improved site for CQ Roll Call.

CQ Roll Call is the premier provider of non-partisan legislative and electoral news and analysis, as well as legislative tracking and advocacy tools. The new site features a streamlined structure that gives users a comprehensive, yet concise picture of what CQ Roll Call has to offer.

But it’s not only end-users who enjoy a better experience on the site — so do the editors and producers at CQ Roll Call. The new site was implemented in Zeus, Innate’s CMS. Zeus’ powerful functionality and intuitive interface makes it easy for CQ Roll Call to add, edit, and manage the site content.

Also, Zeus allows CQ Roll Call to track the users who request free trials of their products—information that had previously gone un-captured. With its new Zeus-powered site, CQ Roll Call can track conversions precisely and communicate more effectively with its current and potential subscribers.

“The new website is a great showcase for our products and services,” says Andrea Birdsong, Director of Interactive Marketing at CQ Roll Call, “And because we can better manage our content and track our conversions, we can serve our subscribers more effectively.”

So, Beltway insiders and intrepid politicos, visit the new and see if it gets your vote of approval.

Looking to improve your website? Contact Innate today.

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