What We’re Reading – July 22

Typos kill conversion rates

Search Engine Watch reports that people trust websites more if they are spelled correctly, so a little proofreading can go a long way to boost your sales

Social media background checks

Last week we mentioned that a Gizmodo writer failed a social media background check and blogged about it. Now the New York Times writes about social intelligence – the firm that provides such reports.

Google “girl power”

Google sponsored their first international science fair with entries from 91 countries and more than 10,000 students participating. The 15 finalists presented their findings to the judges at Google’s headquarters last week, and three American girls won top honors for their research.

Twitter wants a commission

Twitter is still looking for a better revenue stream and the new CEO sees sales happening through Twitter-based promotions. According to The Guardian, they may be looking to take a percentage of those sales in the future.

You may be infected

If you see a strange search result from Google with a yellow box saying “your computer appears to be infected,” it’s not a hoax. Thanks to some quick work by the Google engineers who noticed an unusual amount of traffic from PCs infected by proxy redirection malware. If you see the message, it’s okay to follow the link and learn more about how to fix it.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

Scroll To Top