What We’re Reading – July 15

More Google changes

Over the next few weeks Gmail will be adding options for how you see your inbox according to the Gmail blog. You’ll be able to choose from classic, the recently rolled out Priority inbox, putting anything marked as important first, unread first, or starred first. Let us know when you see these new options.

If you use Picasa or Blogger get used to saying Google Photos and Google Blogs instead – name changes are coming, according to Mashable.

Blogging for business

TopRank talks about blogging for business the right way – top tips including a reminder that it’s okay to let your personality shine through.

Would you pass?

If you were getting hired today would you pass a social media background check? One Gizmodo writer didn’t – find out why. It’s also a good reminder of why you should engage a third party if you’re going to do such personal investigations into potential hires.

What does your profile picture say about you?

Speaking of social media background checks, what does your profile picture say about you? Marcy from The Glamorous Life decodes your avatar – it might be saying more than you think.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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