What We’re Reading – July 1

Cyber-sleuthing

Do the police need search and social gurus? Judging from recent events, including the capture of Whitey Bulger, the answer seems to be yes.

Is Twitter a waste of time?

Media Bistro offers this infographic showing what happens on Twitter.

Twitter’s ad plans

Twitter has plans for “bolder” ads according to the Financial Times.

MySpace bought

In case you still have your MySpace account, MySpace was purchased this week for $35 million.

Klout comes to Facebook pages

Many people seem to have a love-hate relationship with Klout, but now they are also integrating scores for Facebook pages.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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