Innate Launches US-Ireland Alliance Website

We’re celebrating St. Patrick’s Day with the launch of the redesigned US-Ireland Alliance website. The US-Ireland Alliance is a vibrant organization dedicated to strengthening connections between the United States and Ireland.

The site, like the Alliance itself, shatters the quaint, stereotypical view of Ireland (think shamrocks and leprechauns) and reveals the country’s dynamic arts, business, and political spheres. The new site highlights the Alliance’s work to build strong relationships between American and Irish luminaries, and to further the relationship between the two countries through programs like the esteemed George J. Mitchell Scholarship.

In addition to a new look, the site also got a technical overhaul thanks to Zeus, Innate’s content management system CMS. The new CMS allows the team at the US-Ireland Alliance more ease and flexibility in updating and maintaining their site’s rapidly changing and time-sensitive content.

To ensure that the new site attracts the wide audience it deserves, Innate also executed a comprehensive search engine optimization (SEO) process and implemented a social media strategy to better engage users across Facebook, YouTube, Flickr and other channels.

In the spirit of St. Patrick’s Day, check out the US-Ireland Alliance website and find out how much the organization has to offer. Better yet, become a member! Even if you’re not Irish by blood, you can be Irish by association, right?

If you need a little magic worked on your site, contact Innate.

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