Innate’s Top 10 Web Professional Resources of 2010

It’s the time of year when critics start compiling “best-of” lists. Not to be outdone, we’ve put together a list of the year’s top-10 resources for web professionals.

These resources are the ones we turned to again and again in 2010—for useful information, to learn something we didn’t know, or to think differently about marketing and copywriting.

Two of the categories are online (blogs and Twitter) and the third category, books, can be found either in old-fashioned paper-bound or electronic e-book versions.


We have a lot of different RSS feeds in our Google Reader account. These are the blogs we rely on the most.

  1. Church of the Customer: Learn why listening to your customers (even when they complain) is a gift that’s good for your business.
  2. Copyblogger: There’s a reason why it’s the top copywriting blog; every post has nuggets of useful stuff.
  3. Avinash Kaushik’s Occam’s Razor: If you’ve read any of our analytics posts, you know how much we rely on “Web Analytics 2.0” author Avinash Kaushik’s detailed, insightful posts. He always shows you how to go beyond what’s happened and understand what your numbers are telling you to do next.
  4. The SEOmoz Blog: Learn the latest in Search Engine Optimization from the basics to cutting edge from the labs of SEOmoz—a must-read for anyone in SEO, from beginners to experts.

Twitter Feeds

To see a list of all the accounts Innate follows on Twitter, go to Of the hundreds we follow, the folks below consistently offer insight and value on a range of marketing topics.

  1. Melanie Phung (@melaniephung): A former colleague of Lisa’s based here in the DC area, Melanie is also a Search Engine Optimization expert who will show you how SEO is done right, one tweet at a time.
  2. Amber Naslund (@AmberCadabra): Community manager for Radian 6 and author of The Now Revolution, Amber has a way of finding an angle to marketing topics of the day that no-one else does.
  3. Scott Stratten (@unmarketing): A blogger and author, Scott offers a unique take on ways to stop marketing and start engaging.
  4. Rohit Bhargava (@rohitbhargava): Another DC-area marketer, Rohit is a speaker, blogger, author and SVP at Ogilvy who writes about authenticity, personality and social media.


Here are two titles to download to your Kindle or pick up on Amazon.

  1. Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh: The creator of Zappos talks about how to delight your customers and employees while running a profitable business.
  2. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality“: We all know there’s a difference between having a great idea and making it happen. Belsky talks about how to bridge the gap and make them a reality.

Your Turn

  • What were your top tools of 2010?
  • Have you used any of the resources we listed?
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