Innate and GEICO team up to create iAd

Innate announces the latest iAd for Apple’s new iPhone advertising platform

In August Innate got a call from GEICO, a long-time client, with a unique opportunity: create a mobile ad for the newest advertising platform out there – Apple’s new iAd. We rapidly developed a number of concepts that would take advantage of this new platform and highlight the unique brand qualities of GEICO.

We landed on the concept of the Gecko branching out and providing help on more than just saving you money on car insurance. With our concept of “The Gecko’s Wheel of Wisdom” the Gecko is now able to offer you advice on other areas of your life, including Travel, Romance, Family, Style and more. Each piece of advice is accompanied by the Gecko’s commentary.

In addition, you can download ringtones and custom wallpapers, watch some of GEICO’s latest commercials, find an office near you, or get a quote over the phone or via an App – all without being taken out of the original App you were in.

Needless to say, all parties involved are very excited about the results. For more information about the project give us a call (preferably on your iPhone).

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