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Innate Goes to Apple: iAd in the Works
We’ve got an exciting project in the works at Innate; one that took some of us (though, sadly, not yours truly) all the way to Apple headquarters in Cupertino, CA.
Our creative department is working with an Apple engineering team to create an iAd for a major US company. (I’d be more specific, but then I’d have to kill you.) President Scott Adams, Creative Director Matthew Snyder, Art Director Jeff Walter, and Project Manager Kelly McNamara spent much of last week meeting with the Apple team and working on the iAd development.
As you may know, the iAd is a new kid on the iPhone OS 4 block, and it represents an innovative new approach to virtual advertising. When Steve Jobs introduced the iAd back in the spring, he said Apple is striving to “change the quality of advertising” on the iPhone. Specifically, iAds are designed to merge the interactivity of online advertising with the emotion of television/video advertising.
It’s a tall order, but it’s also an amazing opportunity for advertisers. Nike, Disney, and the NFL are a few of the big dogs who have tried to capitalize on the iAd platform, and now we’re up to bat.
We can’t get into too many specifics about our iAd yet (see CIA-like disclaimer above), but once it’s live, you’ll be the first to know.