What We’re Reading – March 26

Google in China

There’s a lot of talk about what’s going on, but why not hear it straight from Google? Here’s the latest from the Google blog on their new approach to China.

How did they really find you?

Google announces Adwords Search Funnels – meaning you can look at the path people took to find you, not just the last click. This should be very interesting and will change the way we optimize Adwords.

Addicted to Video games

There’s a new clinic in Britain dedicated to treating children addicted to video games and other technology (apparently there’s already an Internet addiction clinic here). No word on how we get everyone else off their Blackberrys long enough to have a conversation.

Standards in ebooks

A List Apart talks about standards for ebooks – a topic I have a feeling we’re going to be hearing more about.

You’ve got mail

And it’s from Steve Jobs – he’s answering his own mail again and recipients are giddy.

Enough Said

From Amber Naslund – 9 Social Media Topics that Need to Die. Couldn’t agree more.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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