What We’re Reading – February 5

Do more with mobile

Google is updating the features on mobile ads again – this time introducing click-to-call phone numbers in mobile ads. I can see this as a definitely helpful feature instead of trying to remember a number and dial.

Like Post-its for Analytics

Google Analytics has now made their annotations feature available to everyone. If you run a special promotion or your site is featured somewhere, you can create an annotation to note the event and help track traffic, conversions, etc. or just remember that it happened six months later when someone asks about the spike in traffic.

Social Sharing

Delicious changes the way you can view links which gives it a more StumbleUpon feel. You can see Google’s take called Fast Flip in the Google Labs.

Checking in

The Frugal Traveler gives us an interesting approach to the benefits of Foursquare. Being mayor can be more than ceremonial when it leads to discounts or inside info on a venue. I finally broke down and installed Foursquare on my phone.

A tale of two social media sites

The New York Times reviews The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal and Stealing MySpace: The Battle to Control the Most Popular Website in America. Sounds like a soap opera.

Lisa Crotty

Marketing Manager

Lisa is a Senior Optimization Specialist at Innate – her friends even teased that she A/B tested her name change. Lisa studied Philosophy of Science & Technology at Virginia Tech and is always asking why.

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