How to Start a Company Blog: Ready, Set, Go!

[Finishing our series on How (And Why) To Start a Company Blog]

After all of the preparation and planning, creation and implementation, you’ve reached the end of the process to start your corporate blog. You can relax now, right?

But in fact this last step may be the hardest; starting a project is one thing, but continuing it on, consistently, is your true goal.

So what can you do to keep up with blogging and incorporate it into your regular marketing activities?

First, return to the editorial calendar you created in Step 1, and the schedule we reviewed in Step 2. These should give you a solid beginning for posts in the first month or two.

Once you’ve gotten about six weeks of blogging under your belt, you may find that it’s created a rhythm within your weekly schedule of work. If your post is due on a Tuesday, perhaps you write on Friday and review on Monday.

If you find it’s difficult to meet your regular deadlines, look at what the obstacles might be.

  • Are you trying to write posts that are too long and take too much time to compose?
  • Could you break your topic up into smaller pieces?

Keep in mind that a great post doesn’t have to be 100% original content. Create a list of your favorite resources or links one week, or summarize recent research you’ve read.

Although the editorial calendar provides a good basis for post subjects, stay open to other ideas, or reactions to timely subjects. Be sure to read other blogs in your industry or area, and see if those posts suggest anything you can write about. Keep a document on your computer where you can jot down ideas for blog posts as they occur to you.

Finally, give yourself permission to skip an assignment from time to time or vary your schedule. Trade weeks with another person. Write two posts at once when you have more availability and stock the extra for a busy period. Share writing duty for a topic with someone else on staff.

Above all—have fun! Don’t think of it as a chore, think of it as an opportunity to share what you know with an audience who’s interested in what you have to say.

Thanks for reading our series.

  • Have you successfully started a company blog?
  • Are you getting ready to?

Share your thoughts, questions and ideas in the comments. We’d love to hear from you.

[Photo credit: Corey Leopold, Creative Commons.]

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