Data-Driven Marketing: Perfect Your Marketing Strategy with Site Analytics

My colleague Lisa King and I will be speaking to the monthly meeting of DC Web Women tonight on a topic we think is especially important to marketers — using data derived from analytics to find actionable insights for marketing strategy. (Can you tell we are faithful readers of Avinash Kaushik? In fact, we’ll be giving away his book as a door prize tonight. :))

We’ll be looking at both basic stuff — how often are visitors coming? where are they coming from? — and advanced stuff: is this campaign working?

It’s a special treat to be hosted by Google tonight since Google Analytics is our standard tool here at CDG Interactive, and Lisa and I both recently received our Google Analytics Individual Qualifications.
We’ve also posted the presentation to SlideShare; an embedded slideshow version is below.

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