Tales of our journey
through the digital
In part one, I talked about the new Facebook Pages for business – what’s changed and how to create and personalize a page. So you have your shiny new page and it’s not like Field of Dreams – you’ve built it and they’re not coming. How do you promote what you have?
Don’t Forget the Obvious
As Avinash Kaushik wisely said, “Why do otherwise intelligent people ignore the low hanging fruit and want to eat the whole tree first?” While you’re busy making plans, don’t forget to do the easy stuff first.
- Invite your friends and customers who are already on Facebook to be fans of the page.
- Encourage your employees to add the page to their profiles to make it more visible in their news streams.
- Add a Find us on Facebook badge to your site.
- Keep the page updated with current information.
Keep in Touch
Once you have a base of fans, you need to keep them
interested. One of the best features of the new format of Facebook pages is
that fans don’t need to constantly return to the page to see new information –
anything new that you post will automatically appear in their news streams.
- Add content – photos, calendar updates, shared links –
whatever is relevant to your audience.
- Send updates – you can send Facebook messages using the “Send an update to fans” feature. Be careful not to over-use this, but it can
be a great tool.
- Provide unique offers or specials – Facebook “fan-only”
deals are a great way to build loyalty and also know how well the audience is
converting for you. Provide a special promotion code or unique link that you
Take the Next Steps
At last, you’ve converted your Facebook network into fans of
your page. You’re raising visibility by pumping your fans’ (and their friends’)
news streams with your information. And your regular site visitors are seeing
your Facebook badge on your site and clicking over to join as well. So what’s next?
- Include a link to your Facebook page in your next general
email blast to prospects. (Read the promotional guidelines
for wording suggestions.)
- Run a Facebook Ad Campaign sending traffic to your page.
We’ll go into more depth about this next time, but these are great if you’re
trying to reach a specific audience.
- Don’t forget the “real world.” Include “Find us on Facebook”
on your printed items as well.
So while you’re here, why not become a fan of the CDG page on Facebook.