Tales of our journey
through the digital
The Revolution will be Mobile (hello iPhone)
The blogosphere has been all a-buzz with the iPhone since before it was announced as a real product. Mac fans have been dreaming of the perfect handheld gadget that would interpret and anticipate every need they have. Apparently Mac fans have short memories, and had forgotten or forgive Apple for the Newton — which actually was the grand-daddy of PDAs — but failed miserably.
I’ve avoided writing about the iPhone because everyone else had been covering it ad-naseum. Then Scott got one…
Once CDG staff had iPhones in hand — it became relevant to my life and I figured it was time to write about it. I have to say that no one at the office was surprised to see Scott with an iPhone in hand the day after they were released for public sale. Scott’s always been an early technology adopter, but until recently he’s not exactly been a big Mac guy. Actually, anyone who has been at CDG long enough remembers the great “Mac Purge,” when he banned them from the office; a pretty radical step for a creative agency. Now that Macs can run Windows and Windows software, he’s softened a bit about Macs — which made room for the iPhone.
Frankly, I expected to be unimpressed. Not that I don’t think Steve Jobs turns out some innovative products — but how could anything live up to the hype? I have to say, it’s a pretty nifty gadget, but at the price tag — I don’t really see it becoming a mainstream purchase. What it will do is speed up the mobile revolution in the USA. Mobile is far more accepted in other parts of the world. Asia and the UK were text happy long before the US. I remember when my sister lived in Southeast Asia years ago, and I was communicating with her by SMS because it was the only way I could afford to talk to her. No one else I knew ever used text messages, and if she hadn’t been in Asia — I doubt I would have either.
Gen-Y (Millenials) is much more mobile focused than the rest of us. I think those of us over thirty really don’t understand the importance of mobile technology. Even the crackberry set, which has been traditionally more focused on email than anything else. The iPhone has focused US technology junkies on mobile and a lot of other people who would never think to use their cellphones for anything other than phone calls (shocking!) are suddenly wondering why someone would drop $500 on a cellphone.
If you’re a Web or marketing person, it’s time to start paying attention to mobile — if you aren’t already. iPhone has the potential to change the mobile game, but the kind of technology it features won’t be mainstream for a while. In the meantime, catch up on mobile marketing and how kids are actually using their cellphones these days. Pretty soon they’ll be all grown up and you’ll want them to pay attention to your whatever you are selling.