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Fashion & Technology: What brands can learn from the 2016 Met Gala

The first Monday of May is a time for celebration in the fashion world. Each year, the Costume Institute of the Metropolitan Museum of Art hosts a fundraiser gala that celebrates a different theme – one that crosses cultural boundaries. This year was no exception. The theme for the 2016 Met Gala, Manus x Machina, payed homage to fashion in the tech world, and vice versa. In past years, haute couture especially has been rather archaic. Ateliers create one-of-a-kind pieces…

Innate is Hiring: Software Developer, Applications

Job Title:                           Software Developer, Applications Rate of Pay:                      Commensurate with experience Hours:                               08:30 A.M. to 05:30 P.M. Where to apply:              hrdev@innateagency.com Place of employment:    Washington, DC 20036   Do you have a background in software…

InnateBlog_RestWeek

Each January, thousands of DMV self-proclaimed foodies flock to DC’s best restaurants for DC Restaurant week…or do they?

Like clockwork, every January thousands trudge into their local grocery stores, bodegas or corner newsstands to nab Washingtonian’s “100 Very Best Restaurants” issue. Conveniently, every year the issue arrives just before DC Restaurant Week. DC Restaurant week was engineered to help local restaurants fill up in notoriously slow months like January and August. This year, for either $22.16 (lunch) or $35.16 (dinner) Washingtonians can get a three course meal at the elusive 4-star restaurants they have dying to try. Hundreds…

SnapchatGhost

How Snapchat is Changing the Way We do Business

Many of us view Snapchat as a passing fad for younger generations, but it is apparent that this (formerly controversial) app is making us re-evaluate the way we look at and use Social Media. Snapchat started as a photo-messaging app that allowed users to take photos and videos, add text and drawings and send them to a chosen group of recipients. In the past 18 months, Snapchat has upped their interactive game, launching their Stories and Discover platforms.  These platforms…

Barbie rebranding

Rebranding Barbie, she’s more than just a doll

With the Hilary Clintons and Emma Watsons of the world, along with the #freethenipple and #OscarsSoWhite campaigns, some argue 2015 has been the year of feminism. As a result, traditional ‘girl’ toys, particularly Barbie dolls, have felt the heat, at least until now. Blamed for unrealistic body images like a super skinny waist, and permanently thin arms, for many, Barbie is the epitome of the limitations women experience everyday. Barbie may have worn the white coat, and been the ultimate…

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