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Designers x Zombie Apocalypse

You know what the zombie apocalypse is all about right? Rotting corpses chasing after you to feast on your living flesh. Your friends and family dying, getting lost, eaten, or turning into zombies before your very eyes. I don’t need to explain this scenario do I? It’s gruesome and depressing but I watch a LOT of The Walking Dead. It’s AMC’s hit show that rivals the NFL’s Sunday Night Football in TV ratings. America loves the dead and so do…

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The 411 on ASP.NET MVC 5

As a developer at Innate, I have had the opportunity to work with ASP.NET MVC5 intimately as we are using this framework for one of our larger development projects and it’s helping us create websites with an emphasis on clean architecture, test-driven development and extensiblity. Firstly, let me explain what ASP.NET MVC stands for: It’s a Model-View-Controller technology and is a framework for building scalable, standards-based web applications using well-established design patterns and the power of ASP.NET and the .NET Framework.…

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5 New Year’s Resolutions for Your Analytics

Review your business goals for the coming year Anything you’re reporting from your web analytics should mirror your business goals. Some common business goals we hear from clients: Increase sales Increase lead generation Increase awareness Increase engagement Aligning your analytics with your goals in advance will help speed your reporting along. Review your site goals vs. your business goals In Google Analytics (or your web analytics package), look at the goals you have established for your site. In Google Analytics,…

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9 Gift Ideas for your Favorite Social Media Addict

I think we both know who you’re shopping for here. The Instagram addict, the Twitter queen. If you could, you would send them to Snapchat rehab for Christmas … but unfortunately that isn’t really a thing (“20 Snapchat stories in a day is just too many, okay Emma!?”). In other words, you’re shopping for me. And as reigning (self-appointed) Princess of Social Media, this holiday season I’ve got you covered. For all of the must-haves on your fanatical Facebook friend’s…

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3 Phrases That Make Social Media Managers Cringe

If you ask your social media managers what drives them nuts about their jobs, there’s a good chance it’s hearing one of these phrases from their teams. “Can’t you just Facebook it?” The first thing people need to realize about social media marketing is that “Facebook” isn’t your strategy. Facebook is a vehicle for your communications. It’s also the way you can engage a particular audience. When you are saying “just Facebook it,” what are you actually trying to accomplish?…

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