InnateBlog_RestWeek

Each January, thousands of DMV self-proclaimed foodies flock to DC’s best restaurants for DC Restaurant week…or do they?

Like clockwork, every January thousands trudge into their local grocery stores, bodegas or corner newsstands to nab Washingtonian’s “100 Very Best Restaurants” issue. Conveniently, every year the issue arrives just before DC Restaurant Week. DC Restaurant week was engineered to help local restaurants fill up in notoriously slow months like January and August. This year, for either $22.16 (lunch) or $35.16 (dinner) Washingtonians can get a three course meal at the elusive 4-star restaurants they have dying to try. Hundreds…

SnapchatGhost

How Snapchat is Changing the Way We do Business

Many of us view Snapchat as a passing fad for younger generations, but it is apparent that this (formerly controversial) app is making us re-evaluate the way we look at and use Social Media. Snapchat started as a photo-messaging app that allowed users to take photos and videos, add text and drawings and send them to a chosen group of recipients. In the past 18 months, Snapchat has upped their interactive game, launching their Stories and Discover platforms.  These platforms…

Barbie rebranding

Rebranding Barbie, she’s more than just a doll

With the Hilary Clintons and Emma Watsons of the world, along with the #freethenipple and #OscarsSoWhite campaigns, some argue 2015 has been the year of feminism. As a result, traditional ‘girl’ toys, particularly Barbie dolls, have felt the heat, at least until now. Blamed for unrealistic body images like a super skinny waist, and permanently thin arms, for many, Barbie is the epitome of the limitations women experience everyday. Barbie may have worn the white coat, and been the ultimate…

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When does social media marketing start to pay off?

If there is anything universal about society today, it is that we are all incredibly impatient. We have fast food, instant download, and same day delivery. Life is all about now – does instant gratification ring a bell? No matter which way you put it, people do not like to wait. However, if there is anything worth waiting for, it is the long-term returns of your social media campaign. The big question How long? When will? Time is always the…

Why your website needs to be accessible

Why Your Website Needs to Be Accessible

If you knew there was a secret to getting a 20% jump in site traffic, you would want in on that secret, right? Well, it’s not really much of a secret, but for some reason many businesses are ignoring a fairly simple way to do just that. The key is in user experience, but more precisely, accessibility. Is your website accessible to all users? If not, you could be missing out on up to 20% of the population (1 billion…

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